Paid social uses sponsored content or advertising to boost your website presence in third party feeds and pages. Paid social media advertising is a cost-effective way to promote your business, as each platform uses the pay-per-click (PPC) payment model. This means that you pay only if the targeted user takes the action you want, such as visiting your website/landing page.
Unlike conventional advertising, this lets you engage with niche markets at a discount. Unlike organic social media, paid social ensures that your ad will be seen by your chosen audience, paving the way for increased leads, website traffic, and sales. Through paid social, you can identify a set audience based on specified options, like gender, location, income, age, and interests.
Paid Social Rates:
- 2-week ad campaign $400
- 4-week ad campaign $800
- Individual paid posts $75/hour
- Ad creatives starting at $75/hour